SERELIS — Ingredient Standards
At SERELIS, choosing an ingredient is a discipline — not a trend, not a marketing claim, and never a shortcut.
Before any botanical enters our formulas, it must pass through one of the most rigorous natural screening processes in our industry. This is our commitment:
If an ingredient will touch someone’s skin, breath, or daily ritual, it must be chosen with absolute clarity and respect.
Below are the standards that guide every decision we make.
A — Agricultural Standards
(Alphabetical Category: A)
We begin by understanding the land itself — because purity starts long before extraction.
We examine:
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Origin — country, region, climate, and growing traditions
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Soil quality — mineral richness, farming history, residue testing
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Cultivation method — organic, wild-harvested, biodynamic
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Sustainability — whether harvesting respects local ecosystems
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Seasonality — how climate affects natural aromatic composition
We do not accept ingredients grown with heavy pesticide use or unclear sourcing.
B — Botanical Purity & Extraction
(Alphabetical Category: B)
The extraction method determines the integrity of a plant’s natural character.
We assess:
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Extraction method — steam-distilled, cold-pressed, CO₂ extracted
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Temperature control — protecting delicate compounds
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Solvent transparency — ensuring clean, residue-free processing
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Batch consistency — aroma, colour, and composition must remain stable
We accept only clean extractions that preserve the plant’s authentic profile.
C — Research & Evidence Review
(Alphabetical Category: C — legally safe rewrite)
Before selecting an ingredient, we conduct a deep evidence review.
This includes:
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Multiple independent scientific reports
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Peer-reviewed safety data
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Traditional knowledge and historical use
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Stability and quality testing
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Long-term safety and handling guidelines
While this level of research is not required in beauty,
it is required for SERELIS.
D — Skin Compatibility & Sensitivity Considerations
(Alphabetical Category: D — fully legal)
We evaluate how each ingredient behaves on the skin and in daily use.
We consider:
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General sensitivity profiles
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Potential for irritation
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Phototoxicity considerations
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Usage concentration standards
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Allergen information
We do not work with ingredients known to be harsh, overly sensitizing, or disruptive to the skin’s natural balance.
E — Ethical & Environmental Responsibility
(Alphabetical Category: E)
We believe natural beauty should never come at the expense of people or the planet.
We review:
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Fair-trade and ethical sourcing practices
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Support for small growers and cooperatives
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Environmental impact of harvesting
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Sustainability of wild-harvested botanicals
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Carbon footprint and transportation routes
Our ingredients must uplift both communities and ecosystems.